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Metexim Technologies a sole proprietorship has been in the business of exporting software to the US and Europe for the last 5+ years. Pixdelite is the brainchild of Ashish Mehta (President), S. Viswanathan (CEO) and Prashant Nichani (COO). The Pixdelite venture has been fully funded by Metexim.

Pixdelite is a FREE to use software to help end users create customized photobooks,calendars, posters and coffee mugs. Users need to register at www.pixdelite.com, download the software and start creating personalized products.

Key Features of Pixdelite

• Ability to drag and drop images from your local computer

• Single, Double page layout

• Frames, cliparts, background colors and masks

• Zoom In, Zoom Out, Rotate images

• Sepia, Black and White, Brightness control and other effects

Planned Features

• MAC Version

• iPhone Plugin

• Ability to access photos from Flickr, Picassa and Facebook

• Themes

Pixdelite has been developed with a B2C and a B2B market in mind.The B2C strategy aims to create a brand for Pixdelite which will allow end users to logon to the site www.pixdelite.com, download the software and give an order. And the B2B strategy aims to license pixdelite to photolabs who quickly create an additional revenue stream by printing ordered pixdelite products. The cool thing about the B2B model is that the photolab has complete freedom to customizing the software in terms of logo, sizes and products resulting in an unique product which represents the photolabs service offering.