Jivox and Zee News in video advertising partnership
Bangalore based Jivox, India’s number one online video advertising company, and Zee News, India’s premier news and regional entertainment channels, today announced a partnership that enables advertisers to create, run and manage online video ads on Zee News online properties. With this partnership, Zee News has adopted the Jivox online video advertising platform, which is a powerful and unprecedented bundling of technologies that enable publishers to immediately monetize their inventory.
The Jivox online Video advertising platform includes a Flash player plug-in to play video ads, the industry’s most advanced and comprehensive set of interactivity capabilities that allows viewers to engage with video ads and respond instantly to them, a sophisticated video ad creator that can transcode multiple video formats (from television and other media) into the most optimized formats for online usage, a vast library of stock still image, video and audio that can be easily combined using the Jivox Ad editor into compelling video ads and an ad server that is optimized to deliver video ads efficiently on the internet infrastructure in India. All of these technology components can be easily integrated by publishers and controlled via a command center – the Jivox Publisher portal – from which publishers can manage their campaigns and advertisers.
“This is a great opportunity for our customers to have a combined TV and online packaged solution for the widest reach and most engaging campaign possible. This partnership with Jivox will enable advertisers on Zee News TV to rapidly repurpose the same Television commercial for our online properties using the powerful capabilities of the Jivox platform,” said Pradeep Singh, Business Head (Online) at Zee News Limited. “The Jivox platform includes an ad player plug-in which allows us to play video ads while continuing to use our optimized and branded player. This is a significant advantage that Jivox provides over other methods of monetizing our inventory – which typically require us to adopt a different player.”
“We are very pleased that Zee News, a premier media organization, has selected our platform to bring the power of online video advertising to their customers. The Jivox Publisher portal is the latest in a series of innovations that Jivox has brought to the market, and is designed to enable publisher partners like Zee news with the most advanced and easy to integrate online video advertising platform to effectively monetize their inventory.”” said Naren Nachiappan, Managing Director, India at Jivox. “
“Jivox has changed the landscape of online video ads with innovative in-player interaction features; a user can directly interact with the video ad and share it via SMS, email or upload it directly to Facebook. Beyond the narrow metrics of clicks, Jivox and partners are helping advertisers realise the full potential of online Video ads,” added Dinker Charak, Director Partnerships at Jivo
|
|
|
