StartupNews.in

Vigyaapan Technologies Pvt Ltd Launches vPowerBroker (patent pending) focused on increased behavioral targeted marketing which helps increase Value Added Services consumption by 5% to 10%.

vPowerBroker helps identify the Queen Bee’s a.k.a. social influencers in the network of a telecom operator. These Queen Bee’s are the most popular people in the network. They either receive many calls or they make many calls. They are also connected to the important people in the network. This makes them highly influential. A VAS provider or a telecom operator can use the product to do intelligent marketing to promote adoption of a product or a service. The promoted product spreads virally due to the Queen Bee’s. This helps reduce spam thereby targeting the correct person. The product is currently being tested with a leading telecom operator in India.

“Our product will help deliver the right ad to the right person. It focuses on identifying key behavioral trends in user behavior to deliver results.” Said Ankush Gupta, Founder and CEO, Vigyaapan Technologies Pvt Ltd

vPowerBroker can be used to market a digital product or a non digital product. Non Digital products can be a book or a magazine while a digital product can be a ringtone, wallpaper etc. The technology can also be used by FMCG, Lifestyle retail and other advertisers with a specific target audience in mind. The technology does behavioral targeted advertising, a step ahead of the basic demographic based approach. We can also use the product to promote a social cause like Blood Donation or save paper or save water. Its about influencing the influencer leading to viral marketing resulting in increase in product adoption.

Vigyaapan Technologies has been selected by Proto – a startup event as one of 15 hottest startups in India.

StartupNews.in thinks that though the idea seems good it needs a lot of refinement and acceptance from the telecom, social media or any operator with whom Vigyaapan plans to work. Advertisers may benefit to some extent but it remains to see if the already busy Queen Bee would like to be further troubled or not. Operators may also be wary of sharing user data and compromising on user privacy. Privacy is not yet a big issue in India as of now but will become one in the comming years. It remains to be seen how Vigyaapan will work around such issues and expand its offerings.